B2B Industry Case Studies >
410% Qualified Organic Enquiry Growth for Tyco (ADT Security)
About Tyco Security
Tyco, a global leader in security and fire protection systems, merged with Johnson Controls to supply integrated safety solutions worldwide. In Australia, ADT Security operates as one of its major subsidiaries, delivering commercial-grade security systems to businesses nationwide.
A sleek, strategic upgrade — WooClicks gave us a fast, scalable solution with results you can feel. - Marketing Manager, Tyco Australia
Challenges
Tyco’s core product information pages including ADT and ANSUL equipment were virtually invisible on search engines. B2B buyers couldn’t find specs, catalogues, or submit product enquiries online. Tyco needed more than a website - they needed high-visibility SEO execution tailored for product discovery.
Our Approach
WooClicks built an SEO-optimized product website from scratch and executed a one-time SEO Sprint. This included technical SEO, page structuring, and targeted content for key categories — with no ongoing retainer required.
Our focus?
- Fast visibility in search
- UX built for conversions
- Product data that ranked and engaged
The Results
In just months of launch:
18%
Organic conversion rate marinated for 12 months
537%
Overall in Increase in Organic Search Visibility
410%
more overall organic enquiries in 12 months
10X Revenue Growth for WorkClub Global
About WorkClub Global
WorkClub is a luxury coworking B2B brand originally founded in Sydney. Known for its premium aesthetic and curated business environments, WorkClub redefined what coworking could be across Sydney, Melbourne, and Canberra — and later expanded internationally.
Challenges
When WorkClub first approached WooClicks, they were a young startup struggling to fill premium office space. Despite having a unique offering, they lacked online visibility and consistent lead flow from digital channels.
Our Approach
WooClicks launched a strategic search marketing campaign — combining SEO and Google Ads — with a focus on high-intent commercial keywords and conversion tracking. Our goal was simple: make WorkClub discoverable, drive qualified traffic, and fill spaces fast.
Key Actions:
- Built a scalable Google Ads campaign structure for local intent
- Optimized key SEO landing pages for business searches in each city
- Aligned keyword targeting with luxury and professional intent
- Built SEO authority to outrank generic coworking competitors
The Results (First 18 Months):
22%
Maintenance of paid ads on version rate for over 12 months
10X
Revenue by expanding locations globally
270%
overall increase organic traffic in 12 Months
12 Website Rollouts & 527% Organic Traffic Growth for Goldwind Australia (Subsidiary of Goldwind Global)
About Goldwind Global
Goldwind is one of the world’s largest clean energy providers, leading the global shift toward affordable, reliable, and sustainable energy. With major wind and solar projects across Australia, they needed more than websites - they needed a digital presence to match their global influence.
WooClicks has been Goldwind’s digital partner for nearly a decade - trusted by marketing and community engagement managers alike. They value our strategic input, and the results we’ve delivered across every campaign.
Challenges
Despite their scale, Goldwind lacked brand recognition in Australia. They had no digital presence to showcase projects, share environmental data, or communicate with local communities. They needed a trusted partner to build credibility and online visibility fast.
Our Approach
Our team delivered 12 SEO-optimised websites across Australia . These platforms played a critical role in increasing public trust, improving communication, and showcasing Goldwind’s growing footprint in the renewable sector. We also offered a one-time SEO Sprint solution to drive qualified traffic and fast-track brand visibility .
Each project site helped to:
Share live environmental data and updates
Build local SEO authority around each project
Strengthen trust, transparency, and visibility
Support state and city-level energy partnerships
The Results
In just months of launch:
3X
More project related enquiries in 12 months
362%
Overall in Increase in Organic Search Visibility
527%
Overall increase in organic traffic in 24 months
359% Google Ads Lead Growth for Antenna Plus
About AntennaPlus
With over 300 five-star reviews and multiple service awards, Antenna Plus has been Melbourne’s trusted provider of commercial security systems and cabling solutions for over 15 years. Their reputation is built on premium-grade parts, precision workmanship, and consistent results across small businesses throughout the city.
This project proved to us that even in cutthroat markets, smart strategy and precise execution still win.
Challenges
Antenna Plus had already worked with several of Melbourne’s top digital agencies - but couldn’t break through the ceiling in a highly competitive space. Their SEO and paid campaigns were underperforming. That’s when the business owner reached out to WooClicks during a make-or-break moment.
Our Approach
We started by redesigning their outdated website into a modern, conversion-focused platform. With a stronger foundation in place, we launched a hyper-targeted Google Ads campaign aimed at generating local leads fast — even with a lean budget.
Once the ad pipeline was growing, we rolled out a smart local SEO roadmap to build organic visibility. Behind the scenes, we used our own AI-based bidding system to optimize for conversions on autopilot while keeping costs down.
The Results
-Online enquiries doubled within 6 months
-Antenna Plus now ranks among Melbourne’s top brands for high-intent local searches
-WooClicks outperformed previous agencies — at a fraction of the cost
24%
Ads conversion rate for over 6 months
263%
increase in organic traffic in 12 months
359%
Google Ads leads within 6 months
407% Google Ads Leads for 888CorpCars
About 888CorpCars
888CorpCars provides premium corporate transport solutions to major businesses across Melbourne, managing a fleet of over 50 vehicles. Their mission: to offer reliable, professional, and seamless executive transport that supports busy clients during business travel and events.
Challenges
Despite strong operations in Melbourne, 888CorpCars struggled to generate corporate leads in other states. Their existing website lacked the credibility and performance to attract larger corporate accounts, and previous marketing efforts weren’t delivering results.
Our Approach
We began by redesigning the website to create a sleek, modern interface that improved UX and signaled professionalism. From there, we launched highly targeted Google Ads and LinkedIn campaigns to reach key decision-makers in corporate businesses.
Once the digital foundation was in place, we executed a lean-budget SEO campaign focused on ranking for competitive transport-related keywords. This strategic push helped 888CorpCars go head-to-head with Melbourne’s top corporate transport providers — and win.
21%
Overall Ads Conversion Rate for over 6 months
310%
Overall increase in Qualified Organic traffic
407%
Paid Ads leads within first 12 months
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