Skip to content

Case Studies

Tyco Fire & Security (Parent of ADT Security)

Case Study - 410% Qualified Organic Traffic Growth for Tyco (ADT Security)

About Tyco Security

Tyco, a global leader in security and fire protection systems, merged with Johnson Controls to supply integrated safety solutions worldwide. In Australia, ADT Security operates as one of its major subsidiaries, delivering commercial-grade security systems to businesses nationwide.

new tyco
Tyco -B2B-SEO

A sleek, strategic upgrade — WooClicks gave us a fast, scalable solution with results you can feel. - Marketing Manager, Tyco Australia

Challenges

Tyco’s core product pages — including ADT and ANSUL equipment — were virtually invisible on Google. B2B buyers couldn’t find specs, catalogues, or submit product enquiries online. Tyco needed more than a website — they needed high-visibility SEO execution tailored for product discovery.

Our Approach

WooClicks built an SEO-optimized product website from scratch and executed a one-time SEO Sprint. This included technical SEO, page structuring, and targeted content for key categories — with no ongoing retainer required.

Our focus?
- Fast visibility in search
- UX built for conversions
- Product data that ranked and engaged

The Results
In just months of launch:

80%

overall increase in user engagement

69%

increase in product search on Google

270%

overall increase in order placement

Tyco Fire & Security (Parent of ADT Security)

Case Study - 410% Qualified Organic Traffic Growth for Tyco (ADT Security)

About Tyco Security

Tyco, a global leader in security and fire protection systems, merged with Johnson Controls to supply integrated safety solutions worldwide. In Australia, ADT Security operates as one of its major subsidiaries, delivering commercial-grade security systems to businesses nationwide.

new tyco
Tyco -B2B-SEO

A sleek, strategic upgrade — WooClicks gave us a fast, scalable solution with results you can feel. - Marketing Manager, Tyco Australia

Challenges

Tyco’s core product pages — including ADT and ANSUL equipment — were virtually invisible on Google. B2B buyers couldn’t find specs, catalogues, or submit product enquiries online. Tyco needed more than a website — they needed high-visibility SEO execution tailored for product discovery.

Our Approach

WooClicks built an SEO-optimized product website from scratch and executed a one-time SEO Sprint. This included technical SEO, page structuring, and targeted content for key categories — with no ongoing retainer required.

Our focus?
- Fast visibility in search
- UX built for conversions
- Product data that ranked and engaged

The Results
In just months of launch:

80%

overall increase in user engagement

69%

increase in product search on Google

270%

overall increase in order placement

Goldwind

Goldwing
Goldwing

Powering 12 Websites Across the Renewable Energy Sector
Goldwind is a global powerhouse in renewable energy, with major wind and solar projects across Australia. For over 5 years, WooClicks has proudly served as Goldwind’s trusted digital partner — delivering over 12 high-performance websites to support their renewable energy projects in local communities.
These websites play a crucial role in educating the public, sharing environmental data, and updating residents about project progress. Each site was crafted to be mobile-friendly, content-rich, SEO-optimised, and easily editable by the Goldwind team.

The results speak for themselves:
• User engagement increased by 90%,
• Overall site traffic jumped by up to 150%,
• And Goldwind gained a reliable platform for community

communication, all backed by scalable web infrastructure.
This is long-term digital partnership in action — built on consistency, clarity, and real-world performance.

92%

increase in user engagement

155%

overall increase in traffic

65%

Over reduction in bounce rates

AntennPlus

Anten new

From Struggling to Standout - a Local SEO Turnaround Story
AntennaPlus, a Melbourne-based provider of security systems installations, repairs, and commercial NBN installation provider to local businesses ,had already tried working with several of the city’s top agencies - but couldn't break into the competitive top tier. That’s when the business owner found WooClicks, right at a pivotal moment for his company.
We immediately redesigned the website to give it a sleek, conversion-optimised look and feel. Once the foundation was in place, we launched a high-impact local SEO campaign ?

• Online enquiries doubled in just 6 months,
• The brand is now ranked among Melbourne’s top players in their category,
• And WooClicks delivered results that far outperformed previous agencies , at a fraction of the cost.

It’s proof that with the right strategy and execution, even the most competitive markets can be cracked fast.

95%

overall increase in
SEO traffic

108%

Overall increase in SEO conversion rates

5X

Overall increase in revenue

Anten new

Enquire Now

Please enter your name.
Please enter a valid phone number.
Please enter a message.
Please check the captcha to verify you are not a robot.
Phone Support: Monday to Friday 9AM- 6PM
Email Support: Available 10 Days Anytime
Phone : (03) 7037 3401
Address: Level 1, 459 Toorak Road, Tooark, VIC3142

Ready to Get the Ball Rolling?

Request a free analysis or request a proposal