Tyco Fire & Security (Parent of ADT Security)
Case Study - 410% Qualified Organic Traffic Growth for Tyco (ADT Security)
About Tyco Security
Tyco, a global leader in security and fire protection systems, merged with Johnson Controls to supply integrated safety solutions worldwide. In Australia, ADT Security operates as one of its major subsidiaries, delivering commercial-grade security systems to businesses nationwide.
A sleek, strategic upgrade — WooClicks gave us a fast, scalable solution with results you can feel. - Marketing Manager, Tyco Australia
Challenges
Tyco’s core product pages — including ADT and ANSUL equipment — were virtually invisible on Google. B2B buyers couldn’t find specs, catalogues, or submit product enquiries online. Tyco needed more than a website — they needed high-visibility SEO execution tailored for product discovery.
Our Approach
WooClicks built an SEO-optimized product website from scratch and executed a one-time SEO Sprint. This included technical SEO, page structuring, and targeted content for key categories — with no ongoing retainer required.
Our focus?
- Fast visibility in search
- UX built for conversions
- Product data that ranked and engaged
The Results
In just months of launch:
80%
overall increase in user engagement
69%
increase in product search on Google
270%
overall increase in order placement
Tyco Fire & Security (Parent of ADT Security)
Case Study - 410% Qualified Organic Traffic Growth for Tyco (ADT Security)
About Tyco Security
Tyco, a global leader in security and fire protection systems, merged with Johnson Controls to supply integrated safety solutions worldwide. In Australia, ADT Security operates as one of its major subsidiaries, delivering commercial-grade security systems to businesses nationwide.
A sleek, strategic upgrade — WooClicks gave us a fast, scalable solution with results you can feel. - Marketing Manager, Tyco Australia
Challenges
Tyco’s core product pages — including ADT and ANSUL equipment — were virtually invisible on Google. B2B buyers couldn’t find specs, catalogues, or submit product enquiries online. Tyco needed more than a website — they needed high-visibility SEO execution tailored for product discovery.
Our Approach
WooClicks built an SEO-optimized product website from scratch and executed a one-time SEO Sprint. This included technical SEO, page structuring, and targeted content for key categories — with no ongoing retainer required.
Our focus?
- Fast visibility in search
- UX built for conversions
- Product data that ranked and engaged
The Results
In just months of launch:
80%
overall increase in user engagement
69%
increase in product search on Google
270%
overall increase in order placement
Goldwind
Powering 12 Websites Across the Renewable Energy Sector
Goldwind is a global powerhouse in renewable energy, with major wind and solar projects across Australia. For over 5 years, WooClicks has proudly served as Goldwind’s trusted digital partner — delivering over 12 high-performance websites to support their renewable energy projects in local communities.
These websites play a crucial role in educating the public, sharing environmental data, and updating residents about project progress. Each site was crafted to be mobile-friendly, content-rich, SEO-optimised, and easily editable by the Goldwind team.
The results speak for themselves:
• User engagement increased by 90%,
• Overall site traffic jumped by up to 150%,
• And Goldwind gained a reliable platform for community
communication, all backed by scalable web infrastructure.
This is long-term digital partnership in action — built on consistency, clarity, and real-world performance.
92%
increase in user engagement
155%
overall increase in traffic
65%
Over reduction in bounce rates
AntennPlus
From Struggling to Standout - a Local SEO Turnaround Story
AntennaPlus, a Melbourne-based provider of security systems installations, repairs, and commercial NBN installation provider to local businesses ,had already tried working with several of the city’s top agencies - but couldn't break into the competitive top tier. That’s when the business owner found WooClicks, right at a pivotal moment for his company.
We immediately redesigned the website to give it a sleek, conversion-optimised look and feel. Once the foundation was in place, we launched a high-impact local SEO campaign ?
• Online enquiries doubled in just 6 months,
• The brand is now ranked among Melbourne’s top players in their category,
• And WooClicks delivered results that far outperformed previous agencies , at a fraction of the cost.
It’s proof that with the right strategy and execution, even the most competitive markets can be cracked fast.
95%
overall increase in
SEO traffic
108%
Overall increase in SEO conversion rates
5X
Overall increase in revenue
Enquire Now
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Phone : (03) 7037 3401
Address: Level 1, 459 Toorak Road, Tooark, VIC3142
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